There's something about an old pair of blue jeans - the comfort just can't be beat.
Well, it's hard to believe, but blue jeans turn 135 years old today. That's right, the patent for blue jeans was obtained in 1873 by Levi Strauss and Jacob Davis. You can read all about it on History.com or on the Wikipedia.
You can also learn about the history of blue jeans on the Jeans and Accessories site or the Levi Strauss site.
The makers of blue jeans clearly did something right since their product has now been around for over 100 years and is more popular than ever. I think all business owners can learn from the success of blue jeans. Let's take a look!
Here's short list of what went right with blue jeans:
- Jeans are durable. A good pair of blue jeans lasts a long time.
- The makers recognized a good idea and patented it.
- In the last fifty years jeans became a symbol, first of youth and rebellion, then of relaxation.
- Jeans are basic - while they may come in many shapes and sizes the original color (blue) remains the most popular.
- Jeans have been modified over the years to meet current demand. Consider the following varieties (bell bottom, boy cut, hip huggers, low rise ...)
What about you? Do you think that your product will be as enduring as blue jeans? Why, or why not?
Leave a comment and let us know.
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