It's the gold standard of business. It's what keeps your customers coming back time and again.
Yet few business owners really understand how to develop loyal customers.
Do you?
I recently learned a lesson about customer loyalty from one of my own clients, believe it or not.
This particular client consistently pays me slightly more for each project than I ask for.
That's all. His effort to inspire loyalty is just that simple - he pays a little more than I ask.
Does this little extra pay on his part favorably affect my attitude towards this particular client? Do I look forward to working on projects for him? Do I feel loyalty toward his projects?
The answer is simple: yes.
Even though he is the client and I am the provider - business owners can apply the same principle.
The principle is simple: to inspire loyalty, overdeliver. Give your client more than they expect and they will come back often.
Small Business Trends has some additional tips for generating customer loyalty that involve giving customers some recognition.
What about you? What do you do to generate customer loyalty?
Leave a comment and let us know.
Image Source: Laura Spencer
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Laura, what a nice way to inspire loyalty, by paying just a little extra. That's a fabulous anecdote.
Anita
Posted by: Anita Campbell | May 22, 2008 6:06 PM | Permalink to Comment