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May 5
Are You Frustrating Your Customers?
A recent experience really opened my eyes to the importance of Customer Service.

This morning I had to contact a few businesses. In nearly every case, I was trying to get payment details so that I could send the business money. In every case, I was unable to get through to speak to a live person and had to leave a message so that I could get a call back.

Now, instead being able to wrap up my business in less than an hour, I will be interrupted this afternoon five times as each business calls me back at THEIR convenience.

As a freelancer I understand not wanting to be interrupted by phone calls. After all, if I don't get my work done, I don't get paid.

However, the companies that I called were not freelancers, but instead rather large organizations. They could afford to have customer service representatives on staff. Still, they sent me to voice mail rather than to a live person.

The whole frustrating experience got me to thinking about what freelancers can do to improve customer service. Like many other freelancers, I prefer to limit telephone conversations.

Generally speaking, my work requires a certain degree of concentration. I'm the only person in my organization, so I can't delegate taking phone calls to another person. Yet, I don't want my customers to have to go through the same frustrating experience that I did.
frustrated.jpg

So, what's a freelancer to do. Here are several ideas that I thought of:

  • Designate a dedicated time when you can usually be reached by phone and publish it. Respond promptly to call during this time.

  • Give clients more than one way to contact you. If phone calls are too disruptive, perhaps Instant Messaging would be less distracting.
Are you interested in additional customer service tips? Check out this article by John North from the Dayton Business Journal.

What about you? Does it frustrate you when you can't reach a human on the telephone? How do you handle phone calls for your work-at-home business.

Leave a comment and let us know.

Image Source: www.sxc.hu


7 Comments/Trackbacks




I've had major issues with voice mail and doctors specifically the past week or so. It's annoying to say the least when you can't get through even to the receptionist who sets up the appointments, but at least doctors offices are generally good about calling you back. Some specialists can't seem to put forth the effort to call back, so it puts it on the patient to call incessantly.

However, infinitely more annoying than not being able to reach a business or professional on the phone is continually reaching them to find them either on vacation or about to leave for vacation. It seems like some people work for one or two days and then take a month off. Normally I'd say more power to them, but if your business is diagnosing and treating serious if not life threatening health issues, it just seems wrong to be out of the office enough to put patients off for months.

Thanks Tekaran Lady!

You helped to put my experience in perspective! At least I wasn't facing a medical issue...

As a business person I can see where automated systems can benefit larger companies, especially those with support lines. The latest trend is funneling calls by having a computer ask questions and offer solutions before the caller reaches a live person. That way the support people get less calls of "How do I change my phone battery?" which frees them up for issues that can't be dealt with through a knowledge base or FAQ on the web.

As a customer, I hate it.


If I'm calling, I need to call. I have time... NOW. Not at 8:00 AM EST, not in a middle eastern time zone. NOW. As a customer, I'm not really concerned with how busy the CSRs are or how many people you have to put on the floor to handle calls. I just want my issue handled. Now, please.

As a freelancer, this gives me insight and perspective on my own clients and what they want from me. For example, do they want to wait a few days for me to check my e-mail and respond with a status update? I would guess not.

I make myself available at my client's convenience (with limits discussed in advance. I am human!), wherever they are in the world.

It may be easier for me because I don't have 10,000 clients at once (um, or ever). I have three or four at once. Granted, that makes it much easier to handle communication efficiently and personally.

Still, I think that larger corporations just don't get it. It's not really about what kind of fancy phone system they have, it's about being inside their customer's heads, understanding the experience from that end.

As a freelancer, that's what I try to do. It's simple and it always, always, always works.

As a business person I can see where automated systems can benefit larger companies, especially those with support lines. The latest trend is funneling calls by having a computer ask questions and offer solutions before the caller reaches a live person. That way the support people get less calls of "How do I change my phone battery?" which frees them up for issues that can't be dealt with through a knowledge base or FAQ on the web.

As a customer, I hate it.


If I'm calling, I need to call. I have time... NOW. Not at 8:00 AM EST, not in a middle eastern time zone. NOW. As a customer, I'm not really concerned with how busy the CSRs are or how many people you have to put on the floor to handle calls. I just want my issue handled. Now, please.

As a freelancer, this gives me insight and perspective on my own clients and what they want from me. For example, do they want to wait a few days for me to check my e-mail and respond with a status update? I would guess not.

I make myself available at my client's convenience (with limits discussed in advance. I am human!), wherever they are in the world.

It may be easier for me because I don't have 10,000 clients at once (um, or ever). I have three or four at once. Granted, that makes it much easier to handle communication efficiently and personally.

Still, I think that larger corporations just don't get it. It's not really about what kind of fancy phone system they have, it's about being inside their customer's heads, understanding the experience from that end.

As a freelancer, that's what I try to do. It's simple and it always, always, always works.

Thanks David!

I can see that you feel the same way that I do. If we can handle communication with our clients in a timely way, why can't big business?

Clients paid for my income so their convenience is more important than mine. My mobile is never off and even if a text message comes in at 2am, I can respond to it. Timely response can be crucial when we have clients in different time zones.

Actually, when the clients trust that I'm on top of things, they actually call less. Mostly, text messages and emails.

So true Vivienne! Our customers DO pay our bills. I wouldn't expect a business to be open at 2:00 a.m., though.

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