The greatest successes often involve change, risk, and taking chances.
I believe that is what is going on with Wendy Piersall's web presence, which began as the blog eMoms At Home and morphed into a blog network last summer.
Today, the eMoms At Home took one more step towards becoming even more successful (and more inclusive) by evolving into the Sparkplugging network - a full-fledged blogging network with a business channel and a lifestyle channel.
It was risky move on Wendy's part because, in making the move to a new domain, she lost some of the name recognition and all of the Google page rank that was associated with the old name and URL.
I took a quick look at the new blog network, and here is what I found.
Our old favorite blogs, such as Freelance Parent, are still there. It looks like there will be some new favorites as well. I see that Wendy is planning to add blogs on many topics including: business coaching, eCommerce, and green living (to name just a few).
It's not as though Wendy had kept this new network a secret. She announced her plans (although not specifically) some time ago in this post, where she describes some of the problems of being part of a site that contains the word "mom."
(Having a site with the word "mom" in its name is a problem that I can empathize with, by the way. Although, I'll be taking different steps to make this blog more inclusive of non-moms.)
Personally, I think Wendy's bold move will pay off and I'm excited for her. I look forward to seeing what the new network has to offer.
What about you? Have you visited Sparkplugging yet? What do you think?
What risks/changes would you take or make in your business?
Leave a comment and let us know.
Image source: Laura Spencer
You are the BEST! Thanks for spreading the word! You are right - it is a huge risk, and one I didn't take lightly. I ensured all of the authors on the network were on board before I moved ahead. Thankfully, they supported the idea immediately and are all willing to brave a potential dip in traffic while we grow under our new name.
I also think you are right about it paying off - already the response has been fantastic. Makes me wish I did it long ago!
At the same time, the internet still needs places for WAHMs to go. I'm adding a blog to the network just for WAHMs, and I'm glad you've been an evergreen resource for moms as well. Hope we get to continue to help each other out!
Posted by: Wendy Piersall | April 15, 2008 3:25 PM | Permalink to Comment