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Feb 2
Super Bowl Sunday!!!
Whether you're an avid football fan (or just someone who is patient with those who are), you've probably realized by now that tomorrow is the Super Bowl.

The Super Bowl is one of the most watched sporting events of the year. You can learn all about the Super Bowl at its official site. There's also a spotlight on the Super Bowl at History.com. You can also read about the Super Bowl on the Wikipedia. If you're a home schooling mom looking for an interesting project for your sports-minded kids, a report on the history of the Super Bowl might be a fun and educational project.

The Super Bowl is about more than sports, though. It's actually one of the biggest marketing and advertising events of the year. Ads that debut during this game are guaranteed to reach an audience of millions. Bloomberg.com has some more specific information about the projected audience for this year's game. You can read a preview of some of the ads that are slated to appear at this year's Super Bowl at the Auto Mill blog, or at Marketing Blurb.
Super_Bowl.jpg

You may not have the dollars to purchase an advertising spot during the airing of the Super Bowl game, but your small business can still take advantage of some of the Super Bowl excitement.

Here are some Super Bowl promotions that your small business might be able conduct:

  • Super Bowl Specials - Take a percentage off products or services for the day after the Super Bowl.
  • Super Bowl Products - If you run a crafts business and have some football related items, consider promoting them now.
Even if a Super Bowl promotion isn't in your business plan this year, you can begin thinking about next year's Super Bowl game.

What about you? Does your business benefit it any way from the hype surrounding the Super Bowl? If so, how?

Leave us a comment, and let us know.

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