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Nov29
How Charitable is Your Business?
This is the time of year that charities are on everybody's mind, but helping others and giving back to the community can be a year-round strategy of generating positive good will for your company. Just think about how many times you've heard the phrase, "[blank] provided by [blank] company." If you're like me, you've probably heard that phrase dozens of times.

Not only is donating to charity a positive thing to do, it can have a huge impact on your company's image in the community and provide your business with a tax break as well. A recent article in the San Francisco Chronicle discusses the importance of donations for home businesses and describes how to go about planning to give.

Do you see a need? Make a plan to meet it today. It's okay to start small when your business is small. Just do it.

How can you find the right charity? This question keeps a lot of people from giving.
charitable-giving.jpg

JustGive.org is a nonprofit with the objective of matching people and businesses to charities. (This is just one of several ways to find the right organization, you can also check with the Better Business Bureau, or with one of the agencies that monitors charities.)

There is a search tool in the left corner of the JustGive site that allows you to search for a specific charity or browse the available charities. You can also give a gift in someone's name. The site provides gift certificates and a wedding registry. If you want to purchase something specific for a charity, there are charity wish lists.

What about you? Is charitable giving a part of your business plan?

Leave a comment and let us know.

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