Ironically, today the blogosphere is full of reports about what can happen when your customers become dissatisfied. Comcast Corporation's (NASDAQ: CMCSA) customers have apparently become so disgruntled that they have actually started a blog (ComcastMustDie.BlogSpot.com) to share their frustrations.
What a nightmare this must be for Comcast! The worst part is: it's a nightmare that might have been avoided if Comcast had set up the right policies and procedures to improve customer satisfaction.
In today's impersonal world, a crucial way that a company can distinguish themselves is through providing excellent customer service. While excellent customer service may seem to cost a little more in the short-term, the long-term it's really the only responsible way to do business.
In fact, in today's environment where just about anyone may have their own personal media at their beck and call in the form of a blog or a MySpace page - good customer service may be the only way to stay in business.
So, while Comcast is undoubtedly in damage control mode, it's time to look at your own home business. Are your customers satisfied? Do you even know? Take some steps today to find out.
Would you like to learn more about the Comcast situation? Here are some additional posts on the topic at Know More Media:
What about you? What steps have you taken to successfully manage your customer service?
Leave a comment and let us know.
» Know More Media Review: Super Bugs, Social Media Scandals, Boss' Day, Comcast Must Die and a Common Sense Contest from Know More Media
Blog Action Day was a huge success with Know More Media authors contributing over 30 articles to the cause. Network wide very little could top that kind of buzz but there were several topics worthy of mentioning in today’s... [Read More]
Tracked on: October 19, 2007 7:12 PM | Permalink to Trackback