No matter what your home business is, it couldn't exist without your customers. Do you know whether or not your customers are happy with your service or product?
If you don't, you should take steps to find out. It's better to stay abreast now of customer reaction to your product and services than to lose business later due to dissatisfaction.
There are a lot of different ways for a home business to measure customer satisfaction, but the simplest is to just ask the customers. Besides, finding out whether or not your customers are happy will provide valuable feadback to your home business. At Think Customers: The 1to1 Blog Ginger Conlon emphasizes the importance of customer feedback in her post Are You Delivering on Your Brand Promise?
Imagine: what if you discovered that by changing one simple thing about your home business you could increase your customer retention. Wouldn't you want to change that one simple thing? Well, you can't change it unless you find out what it is.
- Survey
- Comment card
- Phone call
At White Noise David Baker outlines basic steps for creating an effective customer survey.
At QViews Theresa Quintanilla blogs about a single question that some claim you can ask your customers to track their satisfaction.
Whatever technique you use, it is important to the success of your home business to measure customer satisfaction.
What about you? How does your home business measure customer satisfaction? What works for you?
Leave us a comment and let us know.
My non-Filipino clients are more subtle whenever there's anything that bothers them when it comes to my output. This is the very reason I have to directly ask them for feedback so that I can continue improving my services.
I'm also planning on sending out a survey-type of feedback form to learn more about my business weaknesses and strength.
Posted by: Alfa | October 14, 2007 12:15 PM | Permalink to Comment