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Sep22
Does Your Home Business Need a Blog?
You've been running a successful home-based business now for a few months, or maybe even a few years. You get your customers through networking among your personal contacts and perhaps occasionally through bidding on jobs listed on an online bidding site. Or, perhaps you have a website store that lists items that you sell directly to customers.

Either way, your business is doing well -- but you know that it could do better. Could creating a blog for your business be the answer to kicking things up a notch?

The experts are mixed about whether a small business needs a blog.

Some experts, like this poster at JewelryMaking HQ, say "definitely yes" to the question of whether or not small business owners need a blog.

Other experts, like this poster at Bootstrapper, recommend a website with articles over a blog.

So, who's right?
blogging-for-business.jpg

 
Here are some additional points to consider:

If you do decide to set up a blog for your home business, there's a great series from my Know More Media colleague on Business Blogwire that you should check out. (It's like a crash course in blogging geared towards small business owners.)
Remember, it's also possible to set up a blog for free at Wordpress or Blogger. While you may not want to leave your small business blog on one of these free sites, they are a good way to "test-drive" blogging.

What about you? Do you think that a small home-based business needs a blog, or is it possible to do well in business without one? What is your opinion?

Leave a comment and let us know.


7 Comments/Trackbacks




Thanks for the links, Laura. I'm biased of course, but I really think a blog is a great idea if not a must-have for most small businesses. It make Web publishing easy and tends to generate buzz and conversation and community better than a "traditional" website.

From what I understand, Google tends to favor blogs over Websites since the blogs are updated regularly. I've seen many professional Websites that have blogs linked to them. I guess that having both would be ideal:)

Hi Easton and Tammi!

Wow! 7:12 a.m. and 7:28 a.m. You guys are on the computer early today.

I'm up then, but usually getting kids off to school.

I think that some of it depends on the ability of the home business owner. The three of us all write or blog already, so we're comfortable with it.

I can see where a business owner who doesn't have very strong writing skills and can't afford to pay a blogger to blog for her regularly might be more comfortable using a website with articles.

Good discussion!

HI everyone,

I think having a blog will be very beneficial for individuals who are really trying to market their business on the internet.
It will help them to recieve more traffic to their website.
And part of being a successfurl internet marketer, you need to add the blog to help your business to grow.

Thanks,
Rose Primm-Allison
www.goto.ourpefectbusiness.com

Hi Rose!

Thanks for adding your perspective. Of course, some of my readers may not be Internet marketers.

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